Amazon is set to revolutionize its Alexa voice assistant with the upcoming launch of a new AI-powered version. This revamped Alexa will leverage the advanced capabilities of Anthropic’s Claude AI model, offering users a significantly enhanced experience. Amazon is set to release a revamped version of its Alexa voice assistant this October that will be powered by AI models from Anthropic’s Claude, rather than Amazon’s in-house AI technology, reports Reuters.
In contrast to earlier versions that relied on Amazon’s in-house AI technology, the new Alexa is expected to perform significantly better. Early testing of Amazon’s internal AI reportedly revealed challenges in responding promptly to user prompts, often taking several seconds to acknowledge and reply. The integration of Claude’s AI is expected to address these issues and provide a more responsive and engaging interaction.
The new Alexa, dubbed “Remarkable,” will offer a wider range of capabilities compared to its predecessor. Users can expect to engage in more complex and context-aware conversations, receive personalized recommendations, and execute multi-step tasks with ease. Some potential features include shopping advice, news aggregation, home automation, and improved ability to remember and apply user preferences.
Amazon plans to offer the AI upgraded Alexa as a paid subscription service, with pricing estimated to be between $5 to $10 per month. This marks a departure from the current free model, where Alexa is included in Prime memberships. The existing “Classic” Alexa service will remain available for free.
The decision to partner with Anthropic for AI technology represents a significant shift in Amazon’s strategy. While the company has traditionally relied on in-house developments, the collaboration with Anthropic aligns with the broader trend of tech giants partnering with AI startups to enhance their products.
Amazon’s investment of $4 billion in Anthropic may have influenced this decision, but the specific terms of the agreement between the two companies regarding the use of Claude in Alexa have not been disclosed.
The launch of the new Alexa comes at a critical time for Amazon’s voice assistant division. Despite Alexa’s widespread adoption, with Amazon claiming 500 million Alexa-enabled devices sold, it has struggled to generate significant revenue. Amazon’s leadership has emphasized the importance of 2024 for demonstrating Alexa’s ability to drive meaningful sales.
While Amazon has confirmed its use of various AI models, including its own Titan model and those from partners, it has not specifically commented on the use of Claude for the new Alexa. The official unveiling of the new AI-powered Alexa is expected to take place at Amazon’s annual devices and services event in September.
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